This is Joyati and on the onset would like to thank Jewelsome for introducing me here to express myself and my work related to fabric jewellery.
After working in the corporate sector for 13 long years it was time to take a call and attend to my passion. I have always had a penchant for all things usual being given an unusual touch to render something more beautiful. Even the mundane and the obvious becomes distinct and unique if treated in an unconventional way to appease the aesthetic sense. This passion gave birth to my child Joyati’s…my venture to accessorize homes and oneself.
Joyati’s basically deals with unconventional fabric and threaded jewelleries. This is something new and different where a metallic pendant rests on a fabric tassels and chokers of various designs. Its interesting to try these fabrics in varied and unusual colour combinations. The colours, the designs, the fabrics, the patterns when put together give a completely divergent look to a piece of jewellery.
Today in a current scenario of plenty and variety, the exclusivity helps a long way both for the seller and the buyer. Wish to explore and do more in this arena to reach out and sustain. On the personal end those long years in MNC s didn’t fetch as much self satisfaction as much as my work does now. Thanks to an extremely supportive family and encouraging friends which helped me to give a flight to my dreams and desires Though a long way to go, yet happy for the first few steps.
That’ss all for now!!!Thank you!!
You can reach me on mobile +91 9903034054 for jewellery buying enquiry and check out latest updates on my facebook page Joyatis
Last year when I bought a statement necklace from Miss Chase I was bit unconvinced about the high price I paid. But I liked this necklace so much when I saw it on their website that I bought it anyways. Now after having this necklace for an year I feel the price is justified because of the high quality of the product. This necklace looks new even today without any polish of pearls and metal fading off. The finish of the product is very smooth and the combination of pearls and pastel color ribbon goes so well together.
I am a great admirer of brands who don’t compromise their quality by reducing their prices because then the whole purpose is defeated. I love how Miss Chase have used high quality material for making their jewelry and this gives a rich look to their jewelry.
Miss Chase has a great collection of necklaces and some other funky jewelry like nail ring, collar bling etc. Here are some of my favorite from their collection…
Isharya Jewelry has California aesthetics and Indian glam and has a global feel to it. Their statement pieces are not just for special occasions as they can be worn any day and hence best known as Effortless Chic Jewelry. We connected with the founders, Gauri Tandon and Radhika Tandon who are sister-in-laws and the face behind Isharya Jewelry and asked them all about Isharya…
1. What prompted you to start Isharya and do you have any professional degrees in jewelry designing.
We started ISHARYA as a passion project in 2004 after noticing a void in the market for high-quality, Indian-inspired fashion jewelry. In 2007, after receiving frequent product features from editors and celebrities, we decided to focus on the company full-time. Since then, we’ve continued to build the brand and present new collections each season.
Gauri Tandon: I grew up in Delhi and studied Fashion Merchandising at The American College in London. I later got my masters degree in Business Studies in London at the London School of Economics. Today, I live in Mumbai and have two sons. Family is very important to us and infact, the name ISHARYA is a combination of our children’s names, Radhika’s daughter Arya and my two sons Armaan and Ishaan.
Radhika Tandon: I was born in London and lived in four different countries while growing up. I finally settled in California where I graduated from University of California, Los Angeles and later attended law school in San Francisco. I married Gauri’s brother-in-law and started practicing intellectual property litigation, but in 2007, I left the law firm to focus on ISHARYA full time.
2. How do you choose the theme of your jewelry and what inspires you.
Most of our designs are inspired by nature, architecture, global travel and India’s rich heritage. India, without a doubt, is known for its rich, diverse and colorful culture and as a natural result, women who appreciate beauty cannot help but be attracted to it.
ISHARYA is constantly challenged to present a fresh perspective and interpretation of India’s aesthetics in a modern, high-quality way that appeals to global trendsetters. This dedication is what keeps us ahead in India’s costume jewelry movement.
3. Your most famous collection with the buyers and which age group is mostly fond of your jewelry.
The ISHARYA team strives to create innovative designs that appeal to women around the world. They not only want the collections to be in line with current fashion trends, but they also aim to create pieces that will be relevant years from now. The delicate and intricate detailing of our filigree collections has always been very popular, and this season’s new Temple Muse collection features filigree designs as well as styles encrusted with gemstones like blue lapis, amazonite, and golden rutile contrasted with Japanese cotton pearls. The collection has really resonated with the need to have statement, yet wearable accessories what we like to call ‘Effortless chic’.
4. How promising is the Indian jewelry market and do you see any change in trends recently.
Technology has made women around the world more aware of the other’s sense of style and way of life. Isharya is thrilled to be in a position to provide a fresh perspective and interpret India’s aesthetics in a modern way that appeals to global fashionistas who are evolved and don’t believe jewelry has to be high-cost to be high-quality.
India.isharya.comwent live in July 2013 and it has given our India based clients the opportunity to view our currently stocked products with a Rupee price tag at their convenience on their desktop computer or mobile device. Adding a “Shop in India” feature on our global Isharya.com website was a natural result of our growing brand presence in the Indian market.
5. Materials used for jewelry and what is the price range.
Our products approximately range from Rs. 3,500 to Rs. 20,000 and are 18kt gold-plated brass. We use materials such as resin, hand-cut “polki” mirror’s and semi precious stones.
This season, we innovated with a new material called cotton pearls from Japan, which are very lightweight and elegant.
6. Do you have any physical shops in India or abroad. To which cities/ country you ship your products.
Today Isharya is sold in over 600 stores worldwide ranging from small eclectic fashion boutiques to iconic retailers like Neiman Marcus, Harvey Nichols, Gallaries Lafayette, Henri Bendel, and online on Net-a-Porter. The fact that it is global is definitely an achievement.
We are also now sold online in India at india.isharya.com and at fine retailers such as Ensemble, Bombay Electric, Evoluzione and Good Earth. While we don’t have any stand-alone stores, the online collections are updated in real time to reflect current stock and we launch new arrivals every few weeks with a fresh editorial photo shoot.
7. Whom do you dream to adorn in your jewelry in future.
We’d love to accessorize Beyonce because she exudes glamour, or Amal Clooney because she’s a beautiful and modern global women.
When I was 14, one evening my dad came back from office and he could barely put his bag on almirah. And I just ran up to him to pester to buy a set of those cheap, imitation jewelry which my mom refused to buy on the way back from shopping. Mom was the finance minister of the house and kept a strict control on our spendings and for her fashion jewelry was just a waste of money. Though she occasionally gifted me gorgeous precious jewelry which I still have with me. While my father pampered me and would let me buy those trinkets to make me super happy and giggly for entire day.
That kid inside me has yet not grown up enough. I still have a soft bias for the Fashion jewelry, though the taste has evolved with due course of time and love to spend a good chunk of my money on it. Here are some thoughts which keep me going for the fashion jewelry even today, if you share the same thought let me know by giving your vote below…
Fashion jewelryare light on pocket hence expense friendly. So instead of buying an expensive gold jewelry I buy variety of Fashion jewelry and still save much more. As an investment there are some equally good investment options now other than Gold with less hassle.
They are more diverse in material, color and designs available, so I get to choose jewelry which suits my personality and mood. I can style my cotton kurta with terracota jewelry, my jeans T-shirt with retro jewelry and more.
These fashion centric jewelry come and go and help me keep my wardrobe clean and fresh at all times. Old goes and makes room for the new.
Last, my life is risk free and tension free when it comes to jewelry. Can’t imagine myself walking freely on the roads wearing an expensive gold jewelry.
Celebrities are a source of inspiration for many of us for their style and brands they wear and flaunt. Especially Celebrity Jewellery is always talk of the town as they love to experiment with different types of jewellery which is exclusive and lustable.
Celebs favorite consist of some mainstream jewellers which are well heard and seen in media often but there are many jewellers which are unheard and new to us. These not so much heard jewellers are full of creativity and love to create offbeat jewelry which is at times very grand and elaborate while on others it is minimalistic and quirky. So we thought it would be interesting to talk about such Celebrity Jewellers which are favoured by them, here’s our pick:
Latest in my ring collection is this Blue and Gold toned ring by Sia Art Jewelry. What I loved about this ring was the color and the whole traditional feel of this piece. It is light weight and is made of brass and alloy. The concentric rings of blue and diamond color give it the feel of bigger and thus better.
I love to wear it with my sarees and salwar suits. Not only me, it’s the favorite jewelry these days even for my little daughter, she loves to wear it in her tiny fingers 🙂
If you are planning to visit Auroville make sure you check boutique’s there for Rio jewelry. Rio uses colorful beads for making beautiful pendants, necklaces, hand cuffs, phone pouches and footwear for babies and adults.
Their jewelry is very colorful and vibrant to be paired with any kind of attire. What more each piece is handmade by the local women artisans which gives it a very personal touch. So next time you are in Auroville make sure you check their collection or you can also do so by visiting their website given here.
‘House of Chic’ jewelry has been hot favorite among bollywood celebrities in the year 2014. Almost all top notch acctress like Deepika Padukone, Katrina Kaif, Alia Bhatt, Madhuri Dixit Nene, Sonakshi Sinha, Yami Gautam and more have been spotted in ‘House of Chic’ at various functions. Various interesting forms like skulls, frogs have been used as the theme of the jewelry. All the fashion jewelry lovers must add few of ‘House of Chic’ exclusive pieces to their collection.
1. Sonakshi Sinha sporting House of Chic Ring
2. Deepika Padukone looks stunning in House of Chic swarovski studded tear drop earrings
3. Shraddha Kapoor wearing House of Chic studs on Coffee with Karan show
4. Katrina Kaif wearing House of Chic doing at item number
5. Madhuri Dixit spotted in House of Chic chunky skull necklace for Jhalak Dikhlaja.
6. Yami Gautam accessorizes her bohemian look with House of Chic spike bracelet
7. Alia Bhatt wearing House of Chic’s lion drop earrings in the first picture shown above
I have been on earring buying spree for quite sometime for the coming festivities. In particular the Dangle earrings in different colors with gold tone added to it :). I feel they can add lot of charm to any ordinary dress even if you don’t wear any necklace or any other accompanying jewellery with them.
All of them are online buy except one which I picked up from local market. Here’s my buy, have you started with your festival shopping yet???
1. Golden, Royal blue and Green dangle earring by Blueberry (similar here)
2. Golden and Red Boat shaped earring from local market
3. Blue and Brown dangle earrings from Toniq(similar here and here)