Shruti Chhajer and Sushma Chhajer, the mother daughter duo is leaving their mark in the jewelry industry with beautifully designed fine jewelry. Their brand ‘Shruti Sushma Fine Jewelry‘ does not believe in mass production of jewelry as they are admirer of exclusive pieces which are designed personally for client needs. This is the reason they are favorite among celebrities and big business families in India and abroad.
Their speciality are their gemstones which are hand picked when Shruti Sushma travel across the globe for ideas and inspiration. Some of their favorite gemstones to work with are Ruby from Burma, Emeralds from Colombian mines and South Sea pearls besides diamonds. Their jewelry is classy and a good fit for cocktail parties and designer dresses.
Here’s the jewelry story of Shruti Sushma in their own words…
1. What prompted you to start ‘Shruti Sushma Fine Jewelry‘ jewelry line and did you do any professional courses in jewelry designing and making.
Sushma says: Previously I used to work in the designer apparel industry so a lot of my clients would seek my advice on picking the right jewelry for their outfit. Jewelry has always been passion so I decided to study diamond and gemstones grading. I also started traveling around the world to look for ideas and source the right gemstones. That’s how I got started.
Shruti says: I started with giving inputs to my mum(Sushma) shortly after my 1st year in college that’s when I realized I love jewelry and became very inquisitive about it. So I took up a design diploma and GIA graduate diamond course and got in to the business
2. Around what theme do you design your jewelry and from where you draw your inspiration.
The uniqueness of precious gems inspires us the most. Architecture, paintings, nature or sometimes even the woman we are designing jewelry for.
3. Your most famous collection with the buyers and so far which age group is mostly fond of your jewellery
We design by the piece as per the client need. My clients are generally aged 24 years and up.
4. Materials you use for your jewelry and what is the price range.
We only use precious stones ( diamonds, ruby, emeralds, sapphires, pearls) and jewelry is priced above rupees 50,000.
5. Do you have any physical shops in India or abroad. And to which cities/ country you ship your products.
We ship all over the country and have jewelry stores in Ahmedabad and Bangalore.
Ahmedabad: Courtyard by Marriott,
FF floor, Ramdevnagar Cross Road,
Satellite Road, Ahmedabad 15
Phone number – 07932957105, 9825095767
Bangalore: Only by Appointment,
Palace Cross Road Next to Mount Carmel College,
Vasanth Nagar, Bangalore
Phone number- 9825095767
6. Whom do you dream to adorn in your jewelry in future.
We would love to dress Neeta Ambani…
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Shruti Sushma Fine Jewellery
Rs 50,000 onwards
Site Internet: http://shrutisushma.com/